I noticed (mea culpa) Matt Jacobs’ blog “Digital Media Analytics” this evening.

I just read through a very detailed post on Click-to-Landing Page Drop-Off. Which covers the vagaries of search engine marketing measurement from Click Fraud to Visitor Defection and Measurement. Not only does Matt offer a detailed view of the measurement pitfalls but he also offers solid recommendations on how get the most out of your web analytics package, ad vendor and site monitors to get a very wholistic view of those marketing efforts.

If you are a search marketer, or need to help search marketers figure out their campaigns, I’d encourage you to read this post.