GR Team,

As you know, I’ve been putting your product up against Bloglines in some side-by-side testing to see which Reader should become my one and only. And as much as a I like my river of data, there is a glaring problem with it.

One of the best features of GR is the ability to share the items that I read with others and they with me. In fact, that’s the main reason why I started using it in the first place - a buddy of mine started sharing his reading list (which is when I started using GR) then, Scoble started sharing his ‘link blog’ and I found that a very compelling reason to use GR more heavily. I’ve since increased my usage and the number of shared feeds I subscribe to - and therein lies the problem. I’ve got a couple feeds that overlap completely in their theme (web analytics) and overlap greatly in their shared content. Can you see where I’m going here?

It’s VERY annoying to have to look at the same post two or more times. Presumably these posts have some sort of unique identifier (post id, or URL even) that you could key on and then only show it me once - right? You could use the fact that it is in multiple feeds to indicate that it has a relatively higher authority or some such, but please, only show it to me once. if I like the post and want to follow up on it, I’ll star it so I can come back to it later.

Besides the annoyance of having to scan through the same post multiple times it’s also skewing the personal reading stats that your keeping tabs on about me - accuracy is key!

Update:

I just found this Firefox extension for Google Reader! If the GR team adds a blogroll type function, it will be all over!

Summary

I typically use two feed readers - Bloglines and Google Reader but I’m starting to feel like I need to consolidate on one, but which to choose?

Why all of the sudden am I feeling this monolithic need? Well, the other day, for the first time ever (I have tried sporadically over the last several months) I successfully exported my subscriptions from Bloglines and imported them into Google Reader. Previously, Google Reader had refused to recognize my Bloglines OPML file as valid.

So, now that I have my subscribed feeds duplicated on two services AND Google started reporting subscriber numbers last week, in all likelihood I look like two subscribers when I’m in fact one (the more things change yada, yada, yada…) - apologies to all my web analytics pals whose subscriber numbers are now deliberately inflated because of me.

what i like about bloglines

There are two main things that I find really helpful from Bloglines.

The Firefox Bloglines Toolkit Add On (not developed by Bloglines, but made possible because of their API). This add on will periodically poll Bloglines and notify me via a little red dot that I have new items to read.

The sharing feature which serves as my blogroll (yep, that one over on the right side).

what i like about google reader

Ease of use and ease of reading.

Seriously, the river of data view (all new posts) is awesome. I can quickly scan scores of posts and focus on the ones that are of interest to me. I also think that (but have no proof) that Google Reader does a better job of handling multimedia than does Bloglines. Most posts I read in GR I read there in situ because, for whatever reason, the readability is high whereas I find myself clicking through to the original post much more often when I’m in Bloglines.

In a perfect world, either Bloglines would improve their site usability (Frames, really? What year is this again?) and the readability of the posts or Google would add a similar sharing feature and a notifier add on for Firefox and then I’d have a relatively level field to choose against but until then who knows?

What do you think? Which reader do you use (if either) and which do you like better and why?

Well, it’s not particularly scientific, but the results are in. The poll was quite simple: Ask my readers how many of Eric’s books they currently own - zero, one, two, or all three. I ran the poll from Feb 11 to Feb 16, 2007 (well 17 if you count this morning) and had 23 respondents. Here’s the breakdown of responses:

• 39.13% of respondents own all 3 of Eric’s books
• 39.13% of respondents own two of Eric’s books

Channeling a marketing director I used to work with, I could say, my site has a top two box score of 78.3%. That’s pretty darn good although not the nirvana of 80+%.

• 13.04% of respondents own just one of Eric’s books
• 8.7% of respondents did not own a single book (maybe they do now :))

- Respondents are 4.5 times more likely to own two or three books than they are to own none

- Respondents are 3 times more likely to own two or more books than they are to own just one

So when Eric complains that none of my referrals are purchasing books, I can say, “Fine, write a new one, most of my readers already own the others already.”

If we combine respondents that own one, two, or three of the books we’re talking about 91.3% of all respondents. In other words, you dear readers are not the target for Eric’s book selling any more unless he writes a new one.

A big thanks to everyone who took the poll!

The poll is now closed, I will be posting a breakdown of the results soon.
Eric recently responded to Gary Angel about building context with metrics and KPIs. The whole thing had me quite worried.

I send quite a bit of highly engaged traffic his way, but none of my readers buy his books! So it’s time to find out why. Over on the right panel, you should see a poll (provided by MajikWidget), please take a few seconds to answer the question and let’s see what happens.

Oh, if you answer ‘zero’ and you are a web analyst, then you should go buy Eric’s books!

…and anyone else in the blogosphere who thinks that they are the only ones thinking about how to measure “…social and niche media online.”

Have you heard of web analytics?

Do you know that there is a whole community of talented and driven people trying to figure this out?

Have you heard of the Web Analytics Association?

Did you know that there is a conference dedicated to measurement on the web?

I was mildly exasperated last fall when Scoble complained about this, Jeremiah Owyang picked up on it and has done some nice work trying to facilitate the discussion but now I’m in a full-on tizzy.

Ok Jeff, now that I’m done ranting, let’s take a look at your specific points, knock my head against them and see what comes out.

You Say, “Except I argue that the panel means of measurement is doomed to miserable failure in the mass of niches.”

That may be true. So what? Panel-based measurement is not about measuring the fringe. In fact, the measurement companies don’t try to hide this. They are very careful and transparent about which data they have confidence in and which data they don’t have confidence in and statistical measures based on a low sample size have low confidence. Looking at it from the other side (I used to work for a relatively large publisher), services like comScore and Nielsen and Hitwise are the common language that publishers and advertisers use to work together and it seems to me (please show me if I’m wrong) that advertising dollars, by and large, still go to where the majority of the traffic is. So, the big players like Yahoo! and MSN (and even some not so big players) are still served pretty well by panel-based measurement.

Maybe you’re not really upset over these companies’ inability to measure the fringe, which is symptomatic of the market in which they operate, but rather you are rallying for a redistribution of the advertising wealth? Dunno, just playing random association here.

You Say, “What we need, I’ve long argued, is standard metrics reported from the sites’ servers or from snoopers on page and verified by a service such as Comscore or Nielsen. Old methods will not work in this new world. The same goes for Nielsen, which is buying the rest of NetRatings.”

My basic reaction to this is, “Do you remember ‘hits’?” Hits (server requests) are a standard metric reported from the sites’ servers and they were grossly abused. Thus, the page view (yes, we’ll get to that statement in a minute). There are companies that will audit and validate (ABCi comes to mind) site-analytics implementations but I’m not aware of any large scale adoption of this methodology in the online space as an effective tool for getting publishers and advertisers together.

Anecdote: Thanks to Katherine Paine we number nerds web analysts have an amusing acronym: H.ow I.diots T.rack S.uccess

You Say, “And while we’re at it, let’s figure out the new measurements that capture the unique value of this new medium: authority, speed, connectedness… The page view is dead.”

First of all, discussions of how to measure this new medium (I’ll not argue about whether this is a new medium or not because that’s usually an article of faith and so the discussion is fruitless) are happening all over the place - please see the end of this letter for a small list of links about evolving how we measure this new stuff.

Secondly, I’m having a bit of a semantic problem, if niche markets are unique, or at least, not mass then how can we possibly have a standard set of metrics for them all? The metrics needed to measure one niche market would seem to me -by definition- to be different than those needed for another niche market. That said, this new iteration of communication is still new enough that we can’t see the forest for the trees. Evolving new metrics is at a point of solving specific cases and it’s still unclear how those specific cases may be extended to the space as a whole - it’ll take time to get there, if we can get there.

Third, a lot of the pieces for what you are asking for are in place, but as with many new markets they are fragemented. Technorati, Feedburner, Bloglines and other technology providers do give us (with some work) indications on authority and connectedness (I think). I’m not sure by exactly what you mean by speed but my inkling is that sites like digg and measurement tools like buzzmetrics give us a sense of how quickly any particular post or meme gets propagated throughout the ’sphere. As this market matures, there will be consolidation and you’ll be able to go to one place (or maybe just a few) to get answers to those questions.

Finally, the page view is not dead. It is changing and may well lose it’s current weight/authority, but it won’t go away, it will be one point in a continuum of events that will each have their own validity, usefulness and authority.

You Say, “I think it’s time for a measurement summit: Bring together the measurement companies, the advertisers and their agencies (buyers), the sites’ reps (sellers), the media sites, and technology companies and let’s hammer out some standards and methods for measurement.”

Seriously, haven’t you heard of Emetrics? Jim Sterne could probably tell us for certain, but most, if not all, the groups you mentioned above are typically represented at an Emetrics Summit - you should come too.

As for standards, well the IAB works on its standards (the standards for advertising on the internet) all the time and the WAA (Web Analytics Association) is working on measurement standards too. However, there is no ‘hammering out’ with these things, unless you mean ‘banging our collective heads against a large brick wall for a very long time’. I’ve participated in standards committees at the IAB and it takes a bloody long time to get the job done. Every group wants to protect their respective interests. Everyone understands things slightly differently. Nobody is willing to agree on anything. You can’t do standards in an afternoon or a day and probably not even in a year. Developing measurement standards is a hard, frustrating, time-consuming, and thankless task (regardless of its downstream value to the market) - so be prepared.

To get back on point, why am I in such a tizzy you ask? Well, posts like this indicate (to me) that, for whatever reason, most of the blogosphere is ignoring a valuable resource - the web analysts of the world - in this discussion. Jeremiah, (in my admittedly limited view) is the only person I see actively engaging the people who have the best chance of figuring this out. Heck, you’ve probably got (and know) web analysts from the university, from the newspaper, from federated media, are you working with them on this?

Short List of “Web 2.0″ Discussion Links

Eric Peterson’s Series on Engagement (starting with #4 make sure to read them all)

Jeremiah’s Social Media Measurement Category

Sign up for the Web 2.0 Measurement Working Group

The Web Analytics Yahoo! Group

Ian S. Houston on Evolving the Web Analytics Data Model

There’s plenty more discussions out there, but these are the ones at the top of my list today.

I entreat you, and anyone else in this brave new world, to involve a web analyst in your discussion. They will help.