Well, it’s not particularly scientific, but the results are in. The poll was quite simple: Ask my readers how many of Eric’s books they currently own – zero, one, two, or all three. I ran the poll from Feb 11 to Feb 16, 2007 (well 17 if you count this morning) and had 23 respondents. Here’s the breakdown of responses:
- 39.13% of respondents own all 3 of Eric’s books
- 39.13% of respondents own two of Eric’s books
Channeling a marketing director I used to work with, I could say, my site has a top two box score of 78.3%. That’s pretty darn good although not the nirvana of 80+%.
- 13.04% of respondents own just one of Eric’s books
- 8.7% of respondents did not own a single book (maybe they do now
)
- Respondents are 4.5 times more likely to own two or three books than they are to own none
- Respondents are 3 times more likely to own two or more books than they are to own just one
So when Eric complains that none of my referrals are purchasing books, I can say, “Fine, write a new one, most of my readers already own the others already.”
If we combine respondents that own one, two, or three of the books we’re talking about 91.3% of all respondents. In other words, you dear readers are not the target for Eric’s book selling any more unless he writes a new one.
A big thanks to everyone who took the poll!
