Ever wonder about what goes through the mind of a creative executive? You know, those people who produce the content that brings the traffic that you analyze?
Well, lucky for you, my wife has restarted her blog.

My favorite post so far is on how Bluefly uses sweepstakes and contests in a totally effective way.
Also check out her post on how to run a successful focus group which has some great tips.

In case, you’re wondering, Jess has been at this for a while, building world-class entertainment sites for kids and families for the better part of 7 years.
In other words, she knows what she is talking about so check it out!