If you are the web analytics gal or guy at your business, chances are that the reports you publish are more visible than you are (except for in relatively small organizations where everyone knows everyone). Therefore your reports are both your business card and your proxy.

With that in mind, you should strive to make your reports represent all that you are professionally and to communicate, as much as possible, the same depth of analysis that you would be able to present to the team (or individual) in a face-to-face situation.

This blog strives to detail the pertinent trials and tribulations of one guy’s journey to develop effective reports for the decision-makers within his organization. Hopefully, it will provide some insight into what makes a report good, bad or ugly.

This entry was posted on Tuesday, December 20th, 2005 at 4:23 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.