Just caught this post from David Schatsky at Jupiter Reasearch. It seems that Jup and Kagan are merging. I have to (humbly) admit that I don’t know Kagan at all (humbly because I am in the Entertainment/Media business) so I have no personal sense of whether this is a good thing or not.

I do like David’s relative frankness about why the deal makes sense from both his perspective (business)

“The overlap in our client bases is minimal, and where we do share clients, we tend to have different buyers: Kagan’s users tend to be on the financial and strategic planning side, while our users are typically in marketing (to oversimplify).”

With little overlap in their clients, they won’t be cannibalizing too much revenue.

and from the client perspective (product)

“Our business models are complementary as well. Jupiter’s business is mostly renewable syndicated research, with a hearty slice of custom research and consulting that extends and personalizes our research services and often feeds back into our syndicated capabilities. Kagan’s got a strong consulting and appraisal business–if you are weighing a deal in the entertainment and media sector, Kagan can give you a rigorous appraisal of the true value of your deal.”

Based on the above, Kagan looks like a go-to player for business development (does this deal make sense). Which adds a new dimension for Jup clients to explore/use while Kagan clients potentially gain access to a great library of syndicated research.
With David taking the President role and Tim Baskerville (Kagan) taking the CEO title, it will be interesting to see how this plays out.

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