So a few days (weeks? the days blur together) FeedBurner announced that StatsPro and MyBrand were now free for the masses - let them eat cake!

Of course, I, like many of you I would guess, immediately sent the folks at FeedBurner an email requesting to be hooked up. It took a few days for them to respond but when they did, set up was a snap, a breeze, I don’t know what.

It’s really very simple, once you get in all you have to do is set up a subdomain of your domain with a CNAME record. - A word to the wise here, don’t set up your subdomain in anticipate of being let in. I made that mistake and then I had to go delete the record and wait a while to set it up again correctly.

But HEY, now my feed is available via my domain (http://feeds.instantcognition.com/InstantCognition). AND because it’s a CNAME, the original FeedBurner URL still works (http://feeds.feedburner.com/InstantCognition).

SO, if you have your own host go switch your FeedBurner feed to your own domain. Or, if you aren’t currently using FeedBurner because you wanted the brand equity - now you don’t have an excuse. Go get FeedBurner MyBrand and get some great feed statistics.