November
13
2006
It’s been 43 days since my last post.
I’ve been busy getting/starting a new job.
New jobs are great, but unlike some, a new job and its associated learning curve drive every little thought from my head.
I’m still in information overload but I’m trying to dry-shift the brain in blogging-gear.
I have been paying attention though. Jeremiah, who has been traversing the far east, has left Hitachi for PodTech.net. Jeremiah, through no fault of his own, was one of the bloggers I studied before I launched mine back in March ’06.
There’s been a bit of a kerfuffle stirred up by privacy advocates over behavioral targeting. There is a discussion about it going on over at the Web Analytics Yahoo! Group.
Scoble asked for some new KPIs around engagement, which just drives me nuts because engagement is not a new topic and not limited to “Web 2.0” – we’ve all (probably) been working on engagement a long time and there are KPIs available – I guess either they’re not special enough or “Web 2.0ers” don’t pay attention to web analytics *sigh*.
On a related note, Eric Peterson has kicked off his Web 2.0 Measurement Working Group to start ferreting out if there are any special measures for new media and what technical requirements need to be met in order to support them.
Scoble and Jeremiah talk about “Content Malls”, maybe I’m old school but isn’t that a suburban way of saying ‘Web Ring’?
Finally, the guys over at Juice Analytics report that marketing guru Seth Godin challenges visualization master Edward Tufte on Minard’s chart. That’s just silly.
I just watched Seth’s Preso on Google Video and he definitely doesn’t think that the Minard chart is a good chart – for the ‘lay’ person. I still disagree, the fundamental points of the chart are easily grasped, but since he pays Tufte a back-handed compliment I guess I’ll let it slide. (By the way, it’s an entertaining presentation, no surprise there, but the Tufte bit is in the last section at around minute 17 or so.
Hopefully I’ll have something useful to write about soon – any thoughts or questions that I might address? Let me know.
[...] Eric Talks About Engagement – FinallyThoughts on Social Media MeasurementWeb Analytics Best Practices Series & Avinash KaushikR.I.P. iRows?What to Write About Today… [...]
[...] I was mildly exasperated last fall when Scoble complained about this, Jeremiah Owyang picked up on it and has done some nice work trying to facilitate the discussion but now I’m in a full-on tizzy. [...]
[...] How do you calculate engagement? Part I My good friend Clint Ivy and I were talking awhile back and he asked me, “So what do you think about Scoble’s call for an engagement metric?” I said, “Huh?” since I had long since stopped reading Robert Scoble, but apparently he had rubbed Clint the wrong way. [...]