Comments on: Step Past the “WTF” Adobe-Omniture Moment http://blog.instantcognition.com/web-analytics/2009/09/15/step-past-the-wtf-adobe-omniture-moment/?utm_source=rss&utm_medium=rss&utm_campaign=step-past-the-wtf-adobe-omniture-moment a discussion of visual report design & web analytics Sat, 04 Jun 2011 07:27:34 +0000 hourly 1 By: Ali Behnam http://blog.instantcognition.com/web-analytics/2009/09/15/step-past-the-wtf-adobe-omniture-moment/comment-page-1/#comment-24385 Ali Behnam Wed, 23 Sep 2009 23:58:28 +0000 http://blog.instantcognition.com/?p=555#comment-24385 Great post Clint. I think if you were to look at the acquisition purely from an analytics component, the synergies are minimal. But I think it provides Adobe a way to enter the enterprise market. Adobe also recently bought a content management vendor called BusinessCatalyst, so they're clearly entering the web enterprise space. Great post Clint.
I think if you were to look at the acquisition purely from an analytics component, the synergies are minimal. But I think it provides Adobe a way to enter the enterprise market. Adobe also recently bought a content management vendor called BusinessCatalyst, so they’re clearly entering the web enterprise space.

]]> By: Clint http://blog.instantcognition.com/web-analytics/2009/09/15/step-past-the-wtf-adobe-omniture-moment/comment-page-1/#comment-24381 Clint Wed, 16 Sep 2009 16:00:43 +0000 http://blog.instantcognition.com/?p=555#comment-24381 @Jacques Warren: These kinds of things usually make me think all the things that might be possible (optimistic Wot?). To your second point, I think that the business sector of stand alone 'web analytics' platforms might well disappear, but the market for strong, highly trained analysts won't. :) @Jacques Warren: These kinds of things usually make me think all the things that might be possible (optimistic Wot?). To your second point, I think that the business sector of stand alone ‘web analytics’ platforms might well disappear, but the market for strong, highly trained analysts won’t. :)

]]> By: Jacques Warren http://blog.instantcognition.com/web-analytics/2009/09/15/step-past-the-wtf-adobe-omniture-moment/comment-page-1/#comment-24380 Jacques Warren Wed, 16 Sep 2009 15:52:37 +0000 http://blog.instantcognition.com/?p=555#comment-24380 Possible, possible. All you suggest is possible. What still bothers me is that a *Web* company got them, not an *Analytics* one. Hey, as Alex Yoder says, it's good for WA awareness (didn't Google Analytics do just that?), but will it really if the Omniture products become totally embedded in Adobe's ones, and it fact "disappear"? Maybe the "Analytics" part of Web Analytics will simply vanish as a standalone business. "Let go! Let go" cries the budhist in me. Possible, possible. All you suggest is possible. What still bothers me is that a *Web* company got them, not an *Analytics* one. Hey, as Alex Yoder says, it’s good for WA awareness (didn’t Google Analytics do just that?), but will it really if the Omniture products become totally embedded in Adobe’s ones, and it fact “disappear”?

Maybe the “Analytics” part of Web Analytics will simply vanish as a standalone business.

“Let go! Let go” cries the budhist in me.

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